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Flagship Estée Lauder brand in the UK market is first to offer the new app designed to help users more accurately and easily apply makeup.
January 11, 2023
By: Christine Esposito
Editor-in-Chief
The Estée Lauder Companies (ELC) UK & Ireland today launched its voice-enabled makeup assistant (VMA) application, a first-of-its-kind, artificial intelligence (AI)-powered mobile app to help visually impaired users more easily and confidently apply makeup. The launch is the first iteration of the app, intended to be continuously optimized and improved over the coming months. ELC's new voice-enabled makeup assistant (VMA) app. The Estée Lauder brand in the UK will be th...
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